GUEST CRM

More direct sales and more returning guests

Customer Relationship Management

Personalised experiences across the customer journey

GUEST CRM brings together PMS bookings and other sources to personalise your relationship with every guest at each stage: before arrival, during the stay and afterwards.

  • Single guest profileHistory, preferences and repeat guests identified automatically.
  • Customer journeyConfirmation, pre-stay, welcome and survey, with no manual work.
  • MeasurableOpens, answers and bookings generated by every campaign.

Add-on module · from €62/month per hotel. See the other add-on modules

GUEST CRM cardex dashboard. Sample data.
For marketing

A guest database built to sell

Bring together everything about each guest and group them by profile and history to reach each one with the right offer.

  • Dynamic segments with their number of contacts and cardex.
  • Tags, contact source and cardex source.
  • Repeat guests identified automatically.
  • Cardex
  • Segments
  • Tags
  • Contact source
  • Agency contacts
GUEST CRM segments. Sample data.
For direct sales

More direct sales, fewer commissions

Launch personalised campaigns in each guest's language and measure their results to see what works.

  • Multi-language mailing templates.
  • Read rate and click rate for every campaign.
  • Mailing logs and tracking of every message.
  • Campaigns
  • Mailing templates
  • Campaign dashboard
  • Mailing logs
GUEST CRM campaign analysis. Sample data.
For the whole customer journey

Automatic communication at every stage of the stay

Define once what each guest receives before, during and after their stay, and GUEST sends it by email, SMS or app notification.

  • Actions by email, SMS or app notification.
  • A booking event and a day offset for every message.
  • They run at check-in or during the PMS night audit.
  • Workflows
  • Pre-stay
  • Welcome
  • Post-stay
GUEST CRM workflows. Sample data.
Also in GUEST CRM

Loyalty, groups and surveys, in the same CRM

Loyalty

Points programme with levels, benefits by outlet, members and their events.

  • Levels
  • Benefits
  • Points services
  • Members

Sales and groups

Quotes for individual and group customers, with their invoicing, advance payments and customer notes.

  • Quotes
  • Group bookings
  • Customer notes

Satisfaction surveys

Online questionnaires after the stay, with every answer and an analysis compared with other years.

  • Survey list
  • Answers
  • Survey dashboard
Integrations

Already using other tools? We connect

Bookboost
Journeytok
ReviewPro
Loopon
Hotelinking
MailChimp
Campaign Monitor
GetResponse

Get started with GUEST: no servers, no per-user fees.

Per-hotel licence from €250 a month with unlimited users. Nothing to install: all you need is a browser.